From Hidden Gem to Global Contender
In 2025, Xcalacoco is stepping into the spotlight as Playa del Carmen’s most promising enclave for luxury real estate. Located just north of downtown, this once-quiet strip of coastline is transforming into a sought-after destination for high-end living, thanks to its mix of branded residences, natural beauty, and low-density development plans.
Bordered by lush jungle and pristine white sands, Xcalacoco offers investors the perfect balance of privacy, elegance, and long-term value. As the Riviera Maya’s newest hub for elevated real estate, it’s capturing the attention of buyers who want more than just a beach property—they’re looking for lifestyle, quality, and legacy.
A Destination Designed for Modern Living
Xcalacoco is rapidly evolving with master-planned enhancements that include an extension of Playa del Carmen’s iconic 5th Avenue, improving accessibility and walkability. With new infrastructure focused on wellness and community, the area appeals to investors looking for more than short-term gains.
What distinguishes Xcalacoco is its alignment with next-generation luxury—from award-winning architecture to curated hospitality. The trend here is clear: branded residences and exclusive experiences are defining a new category of ownership in Playa del Carmen.
Branded Residences with a Global Edge
A growing number of developments in Xcalacoco are leveraging the branded residence model—luxury homes backed by globally recognized hospitality names. These properties offer:
- Signature amenities like beach clubs, spas, and concierge service
- Elevated design with world-class finishes
- Higher rental potential thanks to brand prestige
Spotlight: Naomi Residences
Leading this evolution is Naomi, a prestigious Mexican brand offering two distinctive concepts:
- Naomi Selva: Surrounded by jungle, Naomi Selva blends wellness architecture with privacy and design, starting at $213,840 USD.
- Naomi Beach: A premier beachfront offering with exclusive amenities and ocean views, starting at $1,040,040 USD.
Both developments will feature their own private beach club, adding to the area’s exclusive atmosphere.
The Fives: A Trusted Name in Lifestyle Real Estate
Established resort brand The Fives is also expanding into Xcalacoco with residential and hospitality projects, including The Fives Beach Club. Their presence adds further confidence in the area’s luxury trajectory.
Where to Live and Explore in Xcalacoco
Here’s a curated guide to the top spots defining Xcalacoco’s lifestyle:
- The Fives Resort & Beach Club: Full-service luxury with restaurants, spa, and pool access
- Punta Xcalacoco Beach Club: A peaceful locals’ favorite with stunning sunrise views
- Naomi Market: The Root – Farm to Table: A curated experience of gourmet food, organics, and local culture
- CTAR (Centro Tenístico y de Alto Rendimiento): Premium tennis and padel center offering world-class instruction
Wellness amenities, jungle trails, and rooftop lounges are all part of daily life—Xcalacoco is redefining what it means to live in the Riviera Maya.
A Magnet for Global Brands and Buyers
Top-tier hotel brands like Petit Lafitte, Mvngata, and La Reve have long identified the potential in this coastline. Now, with residential brands following suit, the area is becoming a hotbed for international interest.
Whether you’re a retiree, digital nomad, or investor seeking real estate in Playa del Carmen, Xcalacoco delivers value with sophistication.
Invest with Confidence
At The Agency Riviera Maya, we provide access to exclusive developments, pre-launch pricing, and boutique investment opportunities throughout Xcalacoco.
Looking for the next big opportunity in luxury real estate?
Xcalacoco is more than a destination—it’s a movement.
📩 Schedule a private consultation with our certified advisors and explore our current portfolio.
