There’s a reason Playa del Carmen has become one of the most talked-about destinations for international buyers, and it’s not just the beaches. It’s the blend of lifestyle, accessibility, and investment potential that keeps drawing people in.
As a real estate advisor with The Agency Riviera Maya, I work with clients every week who are asking the same core questions, so I’ve put together what I believe every smart buyer should know before stepping into this market.
Can I Really Own Property Here as a Foreigner?
Yes, you can, and it’s simpler than you might expect.
Foreigners can legally purchase property in Playa del Carmen through a bank trust, called a fideicomiso. This trust holds the title on your behalf, but you’re the full legal owner — with all the rights to sell, lease, renovate, or pass the property on.
For those planning to buy as an investment or rental business, a Mexican corporation can also be a great structure. Every case is different, which is why I collaborate with trusted legal experts at The Agency to make sure your setup fits your vision and risk profile.
What Kind of Budget Should You Expect?
Let’s be honest — the best properties aren’t found by filtering for the lowest price.
While you might see listings under $200K online, the homes that truly offer value — in appreciation, in rental demand, in quality of life — start closer to $450,000 USD, and go well into seven figures for prime beachfront or architectural homes.
Personally, I guide my clients toward properties that perform over time: boutique developments with low density, thoughtful design, and solid infrastructure. Playa is evolving fast, and the smart money is following long-term fundamentals, not trends.
Which Areas Are Best for Expats?
I always tell clients: don’t just follow the crowd, follow your lifestyle.
Want gated, residential, and near everything? Playacar is a top choice.
Looking for walkable charm near the sea? 38th Street is unbeatable.
Prefer something more tranquil and design-forward? Xcalacoco is rising fast and still has hidden gems.
These are neighborhoods where I’ve helped clients settle in, not just invest. You get a strong mix of privacy, connectivity, and future value.
So… Is It Actually a Good Investment?
It can be, if you treat it like one.
This isn’t about speculation. It’s about diversification. Playa del Carmen offers USD-based assets, a robust tourism economy, and strong short- and long-term rental potential. Add in low property taxes, a favorable cost of ownership, and lifestyle returns, and the equation starts to make sense.
I don’t just work with buyers — I work with people building something meaningful. And that requires looking beyond the surface and into the strategy.
My Advice?
Don’t wait for the “perfect time.” Focus on finding the right property in the right location, backed by the right local support.
If you’re curious about where you might fit in this market — whether it’s a second home, an income-generating property, or a long-term investment — I’m here to help you explore the possibilities, not push you toward a sale.
I’m Susann Rottloff with The Agency Riviera Maya. Let’s find a smart way to own in Playa del Carmen.
